Reimagining the purchasing cycle for farmers with a self-service app
The global animal feed company, Nutreco, wanted to aid farmers in better predicting animal growth and feeding needs. Using our Innovation Discovery model, we developed a vision for a self-service application, a go-to-market strategy, and a roadmap to deliver real-time insights that farmers could previously only get from expert consultants.
- Dozens of first-hand interviews with farmers across Europe
- Developed a product vision based on farmers’ daily needs
- Strategic go-to-market strategy to attract new customers and grow the feed business and generate revenue from software