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Full integration mapping for in-store digital experience

We designed a holistic music experience for Starbucks customers—in-store and on-the go.

A digital Starbucks cup for the new digital experience created by TheoremOne for Starbucks

Full integration mapping and analysis

Starbucks and their music partner enlisted TheoremOne to help reimagine the Starbucks music experience, in-store and in the palm of their customer's hands. We were tasked with envisioning and designing a future state integrating the in-store music experience with complimentary in-store internet access, the Starbucks loyalty program, and a new music subscription service.

  • Full integration mapping into Starbucks Rewards loyalty program for increased engagement and retention
  • In-depth financial analysis to support internal business
    case and funding model
  • Comprehensive build, buy, or partner analysis supporting Starbucks’ long-term digital strategy
User interface for the Starbuck's new music app experience created by TheoremOne
Mobile user interface for the Starbuck's new music app experience created by TheoremOne
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