Full integration mapping and analysis
Starbucks and their music partner enlisted TheoremOne to help reimagine the Starbucks music experience, in-store and in the palm of their customer's hands. We were tasked with envisioning and designing a future state integrating the in-store music experience with complimentary in-store internet access, the Starbucks loyalty program, and a new music subscription service.
- Full integration mapping into Starbucks Rewards loyalty program for increased engagement and retention
- In-depth financial analysis to support internal business
case and funding model
- Comprehensive build, buy, or partner analysis supporting Starbucks’ long-term digital strategy