Full integration mapping for in-store digital experience

We designed a holistic music experience for Starbucks customers—in-store and on-the go.

Full integration mapping and analysis

Starbucks and their music partner enlisted TheoremOne to help reimagine the Starbucks music experience, in-store and in the palm of their customer's hands. We were tasked with envisioning and designing a future state integrating the in-store music experience with complimentary in-store internet access, the Starbucks loyalty program and a new music subscription service.

  • Full integration mapping into Starbucks Rewards loyalty program for increased engagement and retention
  • In-depth financial analysis to support internal business
    case and funding model
  • Comprehensive build, buy, or partner analysis supporting Starbucks’ long-term digital strategy
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