Elevated real estate experiences
Designing touchpoints to buy custom homes and reduce cost of sale for KB Home.
Designing touchpoints to buy custom homes and reduce cost of sale for KB Home.
KB Home — a major homebuilder in the US — wanted to modernize the consumer experience of buying custom homes, improve their close rates, and reduce their cost of sale. We designed a suite of new digital touchpoints for KB Home salespeople and prospective homebuyers through a Proof of Concept engagement.
We interviewed dozens of past and present customers and sales leaders. We quickly prototyped digital solutions built on the best of KB’s existing sales processes — kiosks in model homes, direct text message contact for buyers on their long purchasing journey, finance tracking, and a sophisticated home design tool.
Finally, we developed a detailed financial model to project cost of sale reduction by investing in these touchpoints and a detailed roadmap front-loaded with the highest impact projects.
