We, the undersigned, commit to honour the Armed
Forces Covenant and support the Armed Forces
Community. We recognise the value Serving Personnel,
both Regular and Reservists, Veterans and military
families contribute to our business and our country.
Signed on behalf of:
Name: Brady Brim-DeForest
Date: May 24, 2023
The Armed Forces Covenant
An Enduring Covenant Between
The People of the United Kingdom
His Majesty's Government
All those who serve or have served in the Armed Forces of the Crown
And their Families
The first duty of Government is the defence of the realm. Our Armed Forces fulfil that responsibility on behalf of the Government, sacrificing some civilian freedoms, facing danger and, sometimes, suffering serious injury or death as a result of their duty. Families also play a vital role in supporting the operational effectiveness of our Armed Forces. In return, the whole nation has a moral obligation to the members of the Naval Service, the Army and the Royal Air Force, together with their families. They deserve our respect and support, and fair treatment.
Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services. Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.
This obligation involves the whole of society: it includes voluntary and charitable bodies, private organisations, and the actions of individuals in supporting the Armed Forces. Recognising those who have performed military duty unites the country and demonstrates the value of their contribution. This has no greater expression than in upholding this Covenant.
Section 1: Principles of the Armed Forces Covenant
1. We S4 Capital will endeavour in our business dealings to uphold the key principles of the Armed Forces Covenant, which are:
no member of the Armed Forces Community should face disadvantage in the provision of public and commercial services compared to any other citizen
in some circumstances special treatment may be appropriate, especially for the injured or bereaved.
Section 2: Demonstrating our Commitment
2.1 We recognise the value that serving personnel, reservists, veterans and military families bring to our business and to our country. We will seek to uphold the principles of the Armed Forces Covenant, by:
Promoting the Armed Forces: promoting the fact that we are an Armed Forces-friendly organisation, to our staff, customers, suppliers, contractors and wider public.
Veterans: supporting the employment of veterans, recognising military skills and qualifications in our recruitment and selection process; working with the Career Transition Partnership (CTP) to support the employment of Service leavers;
Considering ways in which remote-working solutions might benefit the mobile Armed Forces Community, especially partners and spouses.
Establishing an internal Armed Forces Network within our organisation, to enable staff members with an Armed Forces connection to meet and support one another and provide feedback to you as an organisation.
Appointing an Armed Forces Champion within our organisation to act as a focal point for organising and promoting support for the Armed Forces Community.
Using the Covenant and Employer Recognition Scheme logos in our communications and marketing.
Supporting and promoting the wellbeing of Service children, recognising the particular experiences and challenges they may face.
National Events: supporting Armed Forces Day, Reserves Day, the Poppy Appeal Day and Remembrance activities;
2.2 We will publicise these commitments through our literature, on staff notices, and on our website, setting out how we will seek to honour them and inviting feedback from the Service community, our staff and our customers on how we are doing.